After launching their new fountain machine with great success, Coca-Cola wanted an app that would keep their consumers engaged even after the drinks were finished.
Our first priority was driving consumers to locations where they can experience a Freestyle machine. As soon as you launch the app, you're put right in to a location finder. Beyond getting info on outlets, the location finder also includes deals and rewards for check-ins and sharing.
The location finder shows you where you can find a Freestyle machine, if that outlet is open, how far away you are and enables you to get directions, check in and call.
A variety of challenges are set up to reward different kinds of behaviors. For example, check in three times between 11:00 PM and 4:00 AM gets you the Night Owl Badge. The Drink Scout badge rewards you for checking and sharing your drink of choice.
To drive home the brand message of choices and discovery, we built the 100+ Choices section. The portion of the app allows you to explore all of the different brands available and save all of your favorite brands. You can retrieve your list of favorites on a NFC or QR enabled Freestyle machine for easy pouring.
An obvious thing to do on the Freestyle machine is to mix and match and come up with your own flavors. At first, Coca-Cola resisted, touting the integrity of each brand. But after testing showed this to be a highly desirable feature, we got to put it in the app. While exploring the 100+ Choices section, you can drag up to three different brands in to the mix area and then get in to mix mode.
Once in mix mode, you adjust how much of each brand you want in your drink, give it a name and save it. When your mix is all saved and shared ot the world, you can go up to a Freestyle machine, connect to it via the app and pull your top three mixes up on the Freestyle screen - and have the machine pour your custom mix for you.
My name is on the patent that Coca-Cola filed to copyright this beverage mixing UI.